We are pleased to announce that Colette Couvillon-McCharen has joined Bimeda as Director, Omni Channel.
In this role, Colette will lead our omnichannel strategy, strengthening how we serve customers across distributor, retail, and digital channels. She will work closely with Sales, Marketing, IT, and Operations to drive alignment, improve channel execution, and support sustainable, profitable growth across our portfolio.
Colette brings extensive commercial leadership experience in the animal health and veterinary industries. Most recently, she served as Vice President of Sales and Marketing at Vets Plus, where she led cross-functional commercial teams and delivered significant growth through strategic omnichannel initiatives. Her prior experience includes Senior National Account and Omnichannel Leadership roles at Virbac, where she managed key veterinary distributor and retail partnerships and successfully scaled omnichannel revenue. Colette's expertise will be instrumental as we continue to evolve our commercial model and strengthen our omnichannel presence.
Please join us in welcoming Colette to Bimeda. We look forward to the impact she will make.